Gareth Owen Crowther
Brynhyfryd Dental, UK
Title: Practice and personal growth through preventive and holistic patient-experience focused approach to dental care
Biography
Biography: Gareth Owen Crowther
Abstract
We look at how to grow the business of a dental practice and build a local reputation to generate further new patient referrals whilst developing the dental team as a whole to create a focused and motivated unit aiming for one purpose-the improvement of oral health within the patient base of the practice based on our ‘calm and caring’ philosophy. Having taken over a run-down and loss-making dental practice in Swansea, we have spent time, effort and some money to make the practice of dentistry easier and also to ease the journey of the patient in as friendly and relaxing surroundings as possible. We will explain how a multifaceted marketing campaign, spreading the cohesive message of calm and caring dentistry can bring an upsurge in new patients-we have added over 100 new private patients in the course of six months and this trend continues upwards. We will also show how we have invested in training to ensure not only that we can offer a range of treatments that people actually want but to bring career satisfaction in staff by preventing stagnation which helps keep morale and enthusiasm upto quote Richard Branson ‘if you look after your staff, they will look after your customers.’ We will also show that this all need not cost the earth by developing relationships with local media managers and other businesses and how we can reach out to our local community to improve the public image of dentistry. Additionally, we have achieved BDA Good Practice status and are 2018 finalists for Best Young Dentist and Best Team at the UK & Ireland Dentistry Awards and Best Young Dentist UK & Ireland Private Dentistry Awards.